For nearly 70 years, fluoride has been the standard ingredient in toothpaste for cavity prevention. But concerns about its potential toxicity, especially when swallowed, have led many to seek safer alternatives. Excess fluoride can cause dental fluorosis, leading to discoloration and pitting of the teeth.
Fortunately, there’s a powerful, science-backed alternative: hydroxyapatite.
What Is Hydroxyapatite and Why Is It So Effective?
Hydroxyapatite is a naturally occurring mineral that makes up 97% of tooth enamel and 70% of dentin. It’s what gives your teeth their strength and durability.
At a 10% concentration, hydroxyapatite offers optimal benefits for oral health:
- Remineralization of Enamel: It repairs microscopic damage, strengthens enamel, and fills in tiny cracks to restore tooth surfaces.
- Sensitivity Relief: It seals dentinal tubules (tiny pathways to the nerves) helping reduce sensitivity to cold, heat, and sweets.
- Plaque and Biofilm Reduction: It reduces bacterial adhesion, helping prevent plaque buildup and supporting gum health.
- Safe and Non-Toxic: Unlike fluoride, hydroxyapatite is biocompatible and safe to swallow; ideal for children and anyone avoiding fluoride.
- Whitening and Smoothing Effect: By smoothing and rebuilding enamel, it enhances light reflection for a naturally whiter, shinier smile.
What’s New in Pure Haven’s Mineral Toothpaste?
We’ve reformulated our mineral toothpaste to deliver maximum performance:
- 10% Hydroxyapatite: The ideal concentration for enhanced remineralization, whitening, and sensitivity relief.
- Increased Silica: Boosts stain removal and whitening power.
- Streamlined Formula: We removed baking soda and hydroxyethylcellulose to make room in the formula for more hydroxyapatite without compromising performance.
Clean Ingredients, Naturally Sweet Taste
Our mineral toothpaste combines hydroxyapatite with a thoughtful blend of non-toxic ingredients, including:
- Organic spearmint and peppermint oils for a refreshing clean
- Monk fruit juice concentrate, a safe, calorie-free sweetener
It’s a gentle yet effective option for anyone seeking a clean oral care routine, especially families, children, and those with sensitive teeth.
Make the Switch to Safer, Smarter Oral Care
Pure Haven’s mineral toothpaste with 10% hydroxyapatite is a powerful, fluoride-free option for strengthening enamel, preventing cavities, and supporting a naturally radiant smile — all with clean, non-toxic ingredients you can trust.
Ready to upgrade your oral care routine?
Shop Pure Haven Mineral Toothpaste Now
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Sources:
(7 Jan 2025.) The Science of Using Hydroxyapatite in Remineralizing Toothpaste – Oral Care Journal.
Dewan, P. (2023, July 21). Skeleton Toothpaste Mineral Is ‘as Effective as Fluoride’. Newsweek.
Epple, M., Meyer, F., & Enax, J. (2019, August 1). A Critical Review of Modern Concepts for Teeth Whitening. National Institutes of Health (PMC).
Rowe, Dr. Eleni. (20 Aug 2025.) Benefits of Hydroxyapatite Toothpaste for Enamel Strength.